European Wax Center
Walk in, Strut out! European Wax Center (EWC) encourages audiences to reveal and maintain glowing skin. EWC paired with VaynerMedia to execute creative strategies and visuals through social media to promote the brand’s expertise and first-class experience in waxing and award-winning skincare products.
IN-FEED DESIGNS - MOTION GRAPHICS - INSTAGRAM STORIES
I designed and illustrated Facebook and Instagram content - art directing the look and feel of each piece and adding copywriting on non-promo pieces. Note that EWC had an asset bank of some illustrations such as the wax stick and wax pass, and I added in original illustrations that blended in with the brand’s visual style.
IN-FEED DESIGNS - MOTION GRAPHICS - INSTAGRAM STORIES
On a 5-person creative team with 2 other graphic designers, I wanted to differentiate my content by using a different approach to the brand’s content that wasn’t being created - animated GIFs.
IN-FEED DESIGNS - MOTION GRAPHICS - INSTAGRAM STORIES
I concepted, designed, and added copywriting for these story sets as a way to bring in fun, interactive engagement to the brand while also education the audience in key takeaway short-form content.
