Gillette & King C. Gillette
100 Years of Innovation. Gillette partnered with VaynerMedia to position as a lifestyle brand to a new generation of men. Gillette emphasizes shaving tools and techniques, while sub-brand King C. Gillette focuses on grooming products for styling facial hair.
DISPLAY ADS - SOCIAL MEDIA
I designed banners for the GilletteLabs Heated Razor x Bugatti collaboration and for the launch of GilletteLabs with Exfoliating Bar. These were displayed on Amazon, Walmart, and Target.
DISPLAY ADS - SOCIAL MEDIA
Using strategy briefs to guide relevant, on-brand ideas, I started each piece of content from scratch and art directed each one for platforms like Facebook, Instagram, Pinterest, and Twitter. I used data and consumer insights to refine future content and in doing so, gained more engagement on the social channels over time.
KING C. GILLETTE PINTEREST
These pins work to inspire men’s lifestyle vision boards. My style of arranging products influenced the way Gillette started presenting their e-commerce product imagery.
